The Portuguese brand Josefinas, which every day strives to inspire women to realize their dreams and be the best version of themselves, has achieved yet another one of their own dreams – the opening of its first physical store. And where? In New York!
The brand flew directly from Portugal to New York and opened its dream store. At number 252 Elizabeth Street, in the Nolita neighborhood – which is genuine, friendly and full of history – Josefinas went offline and now has a physical space created by one of the brightest and most creative architects: Christian Lahoude, who has already worked with other wonderful stores such as Tiffany & Co., Gucci and Jimmy Choo.
The store, both unique and fantastic, has, in addition to the elegant decor in the colors we associate to the brand, a very important piece: a tree that symbolizes the dream, handmade by a craftsman who also contributed to this achievement.
Josefinas collections are carefully exhibited around the store and are, as to be expected, its main star. Josefinas NYC Flagship features ballet flats and super cool sneakers, which means that the next time you pass by Elizabeth Street, you must get to know them! Come inside and be inspired by the strength of these women.
Cool Tip: Josefinas NYC Flagship has a backyard garden that should be enjoyed calmly, on days when the weather is inviting.